The LCD module is indeed the core display component of an LCD TV, mainly composed of an LCD screen and a backlight assembly. These two parts are physically assembled together, but they work independently. The backlight assembly emits uniform surface light, and the LCD screen processes these lights pixel by pixel to present the images we see. The principle of LCD display lies in the liquid crystal molecules inside the LCD screen, which change their arrangement under different voltages to control the passage of light. Thus, by precisely controlling the voltage of each pixel, various colors and brightness of images can be displayed on the screen.
The production technology of LCD modules is currently very mature, and LCD module products excel in picture quality, color reproduction, contrast, and other aspects, providing users with a high-quality visual experience. Besides the LCD screen and backlight assembly, LCD TVs also include other components such as power circuits, signal processing circuits, and external structures like the casing. These components work together to ensure the normal operation of the LCD TV, providing users with high-quality viewing experiences.
LCD Display Module (LCM) is a core component of electronic products, integrating key parts such as the LCD display panel, driver circuit, backlight source, and integrated circuits. This modular design allows LCM to be conveniently applied in various electronic products such as TVs, phones, computers, and tablets, with structures that can be adjusted according to the needs of different products.
In recent years, with the rapid development of touch technology, the application of touch screens in LCD displays has become increasingly widespread, especially in small to medium-sized LCD displays. This trend has made integrated touch LCD displays a popular product in the market, as these modules integrate a touch screen in addition to the basic display function, significantly enhancing user interaction experiences.
The market prospects for LCD Display Modules are broad and diverse, influenced by multiple factors. The key forces shaping the market include changes in demand within downstream application fields, the innovation and promotion of new technologies, industry policies' support and guidance, and the adjustment and optimization of the competitive landscape.
Segmented by size and application field, the LCD Display Module market can be divided into large, small to medium, and miniature segments, each with unique development characteristics and trends.
Large size LCD Display Modules are widely used in various fields, including monitors, TVs, and laptops. Their market performance is closely related to the demand for downstream terminal products. In 2020, the global TV market experienced a downturn due to the impact of the COVID-19 pandemic, but with the gradual alleviation of the pandemic and the growing demand for home entertainment, the TV market has gradually regained vitality. In this process, LCD TVs, due to their price advantage, dominated the market, especially in emerging markets. Meanwhile, the continuous introduction of new technologies, such as 8K resolution, Mini LED backlight, and QD-OLED, has continuously enhanced the picture quality and performance of LCD TVs, attracting more consumers. Therefore, it is expected that in the coming years, the global TV LCD Display Module market will continue to maintain steady growth.
Moreover, the pandemic has also fostered new application modes like remote working and online education, significantly driving the global demand for monitors. Consumers are purchasing monitors as external devices to meet their work and study needs. As 5G networks gradually spread, the application scenarios for monitors will further expand to cover areas like cloud computing, virtual reality, and augmented reality. Continuous technological innovation, such as curved screens, high refresh rates, high resolution, and HDR, also provides consumers with a superior visual experience. Thus, in the coming years, the global monitor LCD Display Module (LCM) market is expected to maintain high growth rates.
Regarding the laptop market, its demand also shows a certain degree of growth. The rise in remote working and online education has led more consumers to choose laptops as mobile office devices. The prevalence of 5G networks will further enrich the application scenarios for laptops, such as cloud gaming, video conferencing, and streaming media. Concurrently, laptop technology is continuously advancing, with innovations like thin and light designs, touch screens, and foldable screens, providing consumers with better portability and flexibility. Therefore, the global laptop LCD Display Module (LCM) market is expected to continue steady growth in the coming years.
Small to medium size LCD Display Modules play an important role in various fields such as smartphones, tablets, automotive displays, and the Internet of Things. Their market performance is directly influenced by the demand for downstream terminal products and is closely related to technological changes.
Due to the COVID-19 pandemic, the global smartphone market has suffered a certain degree of impact, with reduced consumer purchasing power and immature 5G networks and terminal technologies leading to decreased smartphone demand. Additionally, the increasing maturity and declining prices of AMOLED technology have led more high-end smartphone manufacturers to opt for AMOLED panels, further compressing the market space for LCD smartphones and affecting the application of small to medium size LCD Display Modules in smartphones. In the next few years, the global smartphone LCD Display Module (LCM) market will continue to face numerous challenges and pressures.
However, the situation in the global tablet market presents a stark contrast. The rise of new application modes like remote working, online education, and home entertainment has significantly boosted the demand for tablets. The rapid deployment and popularization of 5G networks have also brought richer application scenarios for tablets, such as cloud gaming, video conferencing, and streaming media services. Simultaneously, continuous technological innovation in tablets, with advancements like thin and light designs, touch screen technology, and foldable screens, has significantly improved portability and flexibility. Therefore, in the coming years, the global tablet LCD Display Module (LCM) market is likely to continue high growth momentum.
In the automotive display field, although the pandemic initially impacted global car sales, with the gradual control of the pandemic and the recovery of the automotive market, the demand for automotive displays has gradually recovered. Additionally, the accelerated advancement of trends such as automotive intelligence, networking, and electrification has increased the functions and quantities of automotive displays. Instrument panels, central control panels, rearview mirrors, and rear-seat entertainment systems have all become important application scenarios for automotive displays. Moreover, continuous innovation in automotive display technology, with applications like curved screens, high refresh rates, high resolutions, and HDR, has provided a superior visual experience for drivers and passengers. Thus, in the coming years, the global automotive display LCD Display Module (LCM) market is expected to maintain stable growth.
Miniature LCD Display Modules, referring to LCD display modules smaller than 1 inch, have a wide range of applications, including wearable devices, virtual reality/augmented reality (VR/AR), medical devices, and military equipment. These modules possess characteristics like high resolution, high brightness, low power consumption, and thinness, providing users with high-quality visual experiences. In recent years, there has been a notable increase in the global demand for wearable devices, mainly driven by consumers' growing awareness of health management and movement monitoring, as well as the continuous enhancement of wearable device functions and performance.
With the gradual deployment and popularization of 5G networks, the application scenarios for wearable devices are becoming more abundant. Functions like remote healthcare, mobile payments, and voice assistants are making wearable devices increasingly important in daily life. Concurrently, the continuous innovation in wearable device design, with technologies like flexible screens, transparent screens, and foldable screens, has provided users with more convenient and aesthetically pleasing experiences. Therefore, in the coming years, the global wearable device LCD Display Module market is expected to maintain high growth momentum.
Due to the pandemic, there has also been a significant increase in the global demand for virtual reality/augmented reality (VR/AR). The rise of applications such as remote working, online education, and home entertainment has led more consumers to purchase VR/AR devices as supplementary equipment. The widespread adoption of 5G networks has further enriched the application scenarios for VR/AR, such as cloud gaming, video conferencing, and streaming media. Additionally, continuous advancements in VR/AR technology, with features like high resolution, high refresh rates, low latency, and eye-tracking, are providing users with more immersive and interactive experiences. Therefore, in the coming years, the global virtual reality/augmented reality (VR/AR) LCD Display Module market is expected to maintain stable growth.